One Leehom Wang Social Media Campaign

In anticipation of his highly awaited comeback concert in 2023 in Taipei, Mercy Creatives worked with Wang Leehom, one of Asia’s most beloved and iconic musicians, to craft a series of social media content that would organically drive traffic and engage his audience.

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The campaign consisted of three unique pieces: first, we paired JFK’s famous "A Man in the Arena" speech with powerful footage of Wang Leehom swimming, symbolizing his journey through hardships and his unwavering strength.

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Next, we showcased his musical versatility with a series of live but casual performances across different instruments, including the harpejji, piano, violin, and drums.

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Finally, we gave fans an intimate look into his pre-concert preparations, documenting the week before the show with his band flying in from all over the world and rehearsing tirelessly. The combination of inspiration, artistry, and behind-the-scenes moments built anticipation and excitement ahead of the concert.

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