Inaugural Brand Film

New Taipei Kings is an expansion team of the Taiwanese basketball league, P. LEAGUE+, for the 2021-22 seaon. P. LEAGUE+ launched successfully over its inaugural season in 2020-21 largely due to its marketing premise of connecting each team to the local domain each represents. Through this Inaugural Brand Film, Mercy created an immediate connection between the extremely diverse local residents of the vast New Taipei City with the newly minted team.