Campaign Film

Pacific Green Energy provides solar renewable energy solutions. Based on market and sales process analysis, Mercy recommended a mass awareness advertisement campaign to help PGE gain brand recognition across their target audience.

Mercy created a narrative film that enables viral sharing on the internet with minimal ad-buy budget, creating near 800K views across YouTube and Facebook channels under one month of campaign.

The narrative featured a grandma learning the latest trend of short-form content from her grandchild as a metaphor of the 50-70 age group adopting renewable energy and other ESG solutions for the betterment for the planet and their offspring. Leveraging emotional ties familiar to the audience, the narrative was a hit amongst ESG related ad films in Taiwan.