SQ8 Sportsback e-tron Campaign Film: Me Time with Kenny Manigault

Audi and the New Taipei Kings came together for the Audi SQ8 Sportback e-tron campaign. They sought for a partner that could portray and connect the vibrance, tenderness, and sophistication of their star Kenny Manigault with the performance of the SQ8 Sportback e-tron. Audi was looking for a film that captured Kenny Manigault’s ME TIME in the car, and we were tasked to come up with a script that included his daughter’s role without being able to film her. Mercy’s creative approach highlights Kenny’s signature free throw set-up routine (closed-eyes deep breath before shooting each free throw) and uses that as a transition from his mind space on the court to his mind space in the car. For Kenny, listening to music and singing along with his daughter is one of his favorite moments in the day, so we built off of that and showcased the multifaceted SQ8 Sportback e-tron through a serene drive to the beach.

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