Social Media Campaign

Passion 24 is a beverage brand that creates functional juice drinks. They sought an agency partner to help create a brand film and a social media campaign for their three drinks, P24, PR ENERGY, and CHERRY FIT, their newest product made in collaboration with Women’s Health. Mercy wanted to use this campaign to assert Passion 24 as the most functional and lifestyle-driven beverage brand so we centered all our films around nature and daily life. By uniquely targeting various demographics for each drink and crafting the most fitting story for them, Mercy designed a brand film, three product ingredient videos, three product brand videos, and other assets. The films vividly captured the mood and lifestyle that Passion 24 strives to bring through every sip of their drink.