Infinium is a multi-faith meditation center that offers classes ranging from sound healing to kundalini yoga to handpan. They sought for a partner that had the openness to understand the prowess of the mind and the values of the brand to create a social media campaign to promote their classes. Mercy’s creative direction aimed to showcase the content of the classes through authentic documentation while applying artful treatments through music, color, and slow camera movements to achieve the peacefulness and calmness carried and extended by the environment and the instructors.