Forme & Forme Tour

Forme is a human performance company that designs FDA registered posture correcting wearables, from t-shirts to sports bras, to improve your alignment, performance and recovery. Forme sought out an agency partner to help increase awareness of their brand, particularly in the golf industry as they became the title sponsor for a PGA tour called Forme Tour, and ultimately drive sales. MERCY decided to create a full fledged branding campaign across all socials to present Forme as a brand rooted in medical technology and with performance and lifestyle at the forefront of their brand.

MERCY produced two brand films showcasing two characters and their transformation in mood and performance in an everyday setting that is relatable. To further reach the golf industry, MERCY captured some exhilarating moments at Forme tour and created editorials, testimonials, and tutorials in conjunction with the benefit of their wearables.

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